Online advertising is also termed as Online marketing, Internet advertising or Web advertising. In this marketing, process internet is used to provide marketing information to consumers. Online advertisement agency in Kolkata is the most effective for all type of businesses to explore their new business era and find new customers. It is the new marketing strategy that uses the internet as a medium to deliver messages to the right customers. An exponential increase in the online advertising has been seen from the 1990s to the present day.
There are three types of process that is used to purchase an online advertisement:
- Cost per Click (CPC)
- Cost per Action (CPA)
- Cost per Thousand (CPT)
Types of online advertisement:
- Display ads- The original form of display ads evolved from banner ads. The display ads can be static images, text, wallpaper, flash etc. that will appear on several websites.
- E-mail ads- Marketers can send an e-mail to the consumers that focus on the content, discount, promotion of a product.
- Native ads-This is the sponsored listings at the end of the blogs, sometimes posted on the social media like Facebook.
- Social media ads- In this type of advertisement marketers can perfectly target customers.
- Search engine marketing (SEM)- It is based on the keywords in which customers pay their attention.
- Remarketing or Retargeting- It is the way to sell a product that a customer already knows about.
- Video ads- Video ads are basically popular in youtube at different format and content.
Advantages of an online advertising agency in Kolkata:
- The principal advantage of the online marketing is to introduce a particular product globally within a very short time.
- It is less expensive.
- It reaches so many people worldwide.
- A product is successful or not, that can be understood by this advertisement.
All businessmen want the same thing that is to reach the largest number of people in a short time. An only online advertising agency in Kolkata has that much of potential to reach too many people in a short time.